intelligentwatchreview

Lock competition out, lock customers in

In May, the world watched as Epic Games dragged Apple to court, challenging the most profitable company in the world in the name of app fairness (and securing more Fortnite profits for itself). We’re still waiting for a verdict in Epic v. Apple, but we haven’t just been sitting around. We’ve also been digging through these companies’ dirty laundry, reading scores of internal emails and confidential presentations unearthed during the legal discovery process. It’s fascinating stuff.

Lock competition out, lock customers in

In fact, we found dirt on a variety of other companies as well: Microsoft, Sony, Google, Nintendo, Valve, Netflix, Hulu, and many others were caught up in discovery, and many details of their businesses, strategies, and conversations with Apple and Epic are now out in the open, publicly released by the courts.

After sifting through over 800 documents spanning 4.5 gigabytes, here are the roughly 100 things I learned.

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