Likewise TV Launches to Solve the Endless "What to Watch?" Problem in Today's Streaming World

"The majority of adults, and more than 80 percent of people under 35, use non-TV devices to stream video daily," said Ian Morris, CEO of Likewise. "Likewise TV provides one seamless view across more than 100 streaming services, all in one place, letting anyone discover, share and even watch their next favorite."

Likewise TV delivers unbiased personalized recommendations based on a user's unique tastes across all of their streaming platforms. The site curates ratings and reviews from influencers, like-minded members of the Likewise community and even highlights recommendations from friends and family.And when a user finds what they want to watch, they can save that show or movie to a unified watchlist or click to launch it directly from the streaming service it is playing on.

Today's launch of Likewise TV is an extension of the company's popular mobile app that already provides personalized recommendations for TV shows, movies, books and podcasts to its five million registered users. More than 250 million ratings and reviews have been captured on the Likewise mobile app, which is available for download on iPhone and Android devices. Likewise was first envisioned and incubated from within Gates Ventures, Bill Gates' private office, and closed a $15 million funding round from Gates himself at the end of 2021.

 Likewise TV Launches to Solve the Endless

"The entertainment landscape is undergoing a tectonic shift. The world's largest media companies need better ways to connect consumers with their content, and consumers want simpler access to the incredible variety of streaming entertainment available. Likewise TV provides viewers with an unmatched TV discovery and viewing experience and represents a major innovation from the team at Likewise as they continue to enhance the way people engage with all of their entertainment and media," said Larry Cohen, CEO of Gates Ventures and co-founder and board member at Likewise.

Likewise TV makes it easy to share, review and keep track of what to watch next:

Likewise TV is the best way to engage in the entertainment you love. Visit to get started today.

About Likewise

Likewise helps people discover, collect, share, and enjoy their favorite TV shows, movies, books and podcasts. Fueled by both machine learning and real recommendations from real people, Likewise is the only cross-platform solution that provides highly personalized recommendations based on each user's unique tastes and preferences, as well as those of their friends, family and other members of their community. Backed by Bill Gates and led by a team of media and technology veterans, Likewise is dedicated to providing consumers with a better way to enjoy their entertainment. Learn more at