The best watches for women are timepieces that you'll invest in now, but love for a lifetime.
When it comes to the best watches for women, look for styles that won't date. Jewelry trends tend to be less rapid than fashion trends, with seasonless styles forming the basis of most watch brands' collections. Think about your watch as an added accessory or an extra piece of jewelry. Consider when you'll want to wear it—will you wear it to casual, work, or evening functions? Or are you simply looking for a watch that will slot into your capsule wardrobe and that you will wear everywhere?
RRP: £440 (UK / Europe only) | With an attractive moon phase display and sleek white leather strap, it features a high-quality mother of pearl dial that will brighten any look.
Certina DS Action
RRP: £485 (UK / Europe only) | With diamonds on the dial and a mix of silver and gold, this bracelet-style watch is one that will go from day to evening.
RRP: £785 (UK / Europe only) | Water resistant up to 200m this stunning watch features mother of pearl dial and a scratch resistant domed rotating bezel.
Best for affordable designer watchesRRP from: $85 / £79+Designer brand+Fashionable+Modern
RRP: $295 / £275 | For a more androgynous feel, opt for chunkier faces and darker hues. This gold mesh strap manages to feel both weighty and refined for a striking but elegant watch. The darker watch face also enhances the watches modern feel.
Michael Kors Pyper Logo and Gold-Tone Watch
RRP: $179 / £180 | The MK logo is now universally recognizable but this subtle cream-on-cream design is a chic way to wear the brands' monogram. Available for engraving, this timepiece is a stylish gift for all ages. The non-metal strap gives this watch a more relaxed feel.
Michael Kors Pavé Silver-Tone Strap For Apple Watch
RRP: $195 / £209 | If you've invested in an Apple watch but feel that it sometimes misses on evening glamour, you can now dress up your watch for nights out. This clever jeweled casing will give a new lease of life to your Apple watch in a jiffy.
Best for luxury watches+Investment purchase+Beautiful craftsmanship
RRP: $2,980 / £2,500 | The Tank Must watch is a beautiful, classic timepiece with a smaller delicate face and narrowed silver bracelet style strap. The striking blue sword hands subtly contrast with the silver watch.
Cartier Ballon Bleu De Cartier Watch
RRP: $7650 / £6000 | Encased in an arc of precious metal, the Sapphire Cabochon mechanism within all Cartier Ballon Bleu watches ensures years of precise time-telling.
Cartier Pasha De Cartier Watch
RRP: $14,900 / £12,500 | With two interchangeable leather straps, you can style up this exquisite watch for different occasions. Featuring an 18K pink gold case, this is a truly luxurious timepiece.
Best for fashionable watchesRRP from: $950 / £720+Fashion forward watches+Well-known brand
RRP: $950 / £720 | Featuring two house icons, the bee and the Web stripe detail, this watch is the ideal purchase for true Gucci fans. While this is quite trend-led, as it features classic Gucci iconography you can enjoy this for seasons to come.
Gucci Diamantissima watch
RRP: $1060 / £820 | Super sleek and packed full of detail, featuring Gucci's signature diamante pattern etched into the back of the watch case, and repeated on the black dial in a tonal hue to give the impression of fabric.
Gucci Silver Dive watch 40mm
RRP: $1,390 / £1,050 | Swiss-made, the diver's-style watch features a steel case and bracelet, with white bezel, silver color dial, and multi icon indexes for a sharp style.
Best for feminine watchesRRP from : $100 / £79+Feminine watches+Colorful+Great price points
RRP: $125 / £89 | This lavender strapped watch is so pretty and delicate. Named 'secret garden', this is an ideal gift for those who want a statement timepiece. And with this floral fare it's ideal for spring.
Dragonfly Thin Case Rose Gold Mesh Watch
RRP: $140 / £99 | Nature is a strong theme for Olivia Burton and this is interpreted through pretty watch face prints in romantic pastel hues. This rose gold mesh strapped watch is an easy every day style that will work for smart occasions too.
Olivia Burton Lucky Bee Watch
RRP: $199 / £139 | Olivia Burton is well known for iconic bee imagery, which has been part of the brands' DNA for quite some time. This almost iridescent watch face is really different and very chic, only enhanced by the gem detail around the rim.
Best for fashion watchesRRP from: $395 / £295+Modern design+Colorful options
RRP: $495 / £395 | Looking for a showstopping gift? A bangle watch takes timepieces into the realm of jewelry and blurs the line between timekeeping and accessorizing. This gold bangle watch is a perfect example of this silhouette.
Movado Modern 47 Watch
RRP: $695 / £479 | Add a burst of color to proceedings with this intense red watch with gold rim. Such a striking color combination this modern design will work for day to evening and pair well with monochrome hues for a bold look.
Movado BOLD Evolution Watch
RRP: $695 / £525 | This watch really has the wow factor. The jet black is sleek and modern while the delicate explosion of rainbow color around the face makes this a truly standout timepiece. An on-trend watch that won't date.
Best for smart watches RRP from: $249 / £199+Youthful styles+Changeable watch styles+Engraving available
RRP: $249 / £199 | With multiple strap options, this watch is packed with functionality (and looks cute too)—compatible with Wear OS by Google works with phones running the latest version of Android™, it has a water-resistance of 3 ATM, can measure heart rate and connect to WIFI and Bluetooth.
Gen 6 Smartwatch Rose Gold-Tone Stainless Steel Mesh
RRP: $319 / £299 | This slightly sportier execution of the Fossil smartwatch packs a hefty tech punch. Compatible with Wear OS by Google works with phones running the latest version of Android™ and has a memory of 1GB RAM, 8GB of Storage. Offering touchscreen use and voice activation, you can run your world on the go.
Fossil Hybrid Smartwatch HR Monroe
RRP:$219 / £209 | One of the most notable aspects of Fossil's smartwatch offering is the hybrid selection. For those that don't want to go full tech but do want some of the functionalities—notifications for apps, workout trackers and music controls, the hybrid offers a gorgeous aesthetic and just the right amount of tech power.
Best for colorful watchesRRP from: $55 / £46+Colorful designs+Lots of choice+Mix of price points
RRP: $110 / £91 | This minty hue is just so refreshing. A good choice for every day, this icy tone features a minimalist face in a complimentary silver tone that adds to this watch's style and sophistication. This is a grown-up watch, with the right dose of fun.
Swatch Gum Flavor Watch
RRP: $75 / £62 | A burst of bubblegum pink, this trend-led watch comes in a whole host of colors (literally every bright hue). For those who love a little bit of mechanics, this clear watch face allows you to see what's really going on.
Swatch PICNOEMIE Watch
RRP: $65 / £54 | This sweet picnic checked watch is a style steal. Swatch has a great selection of more pocket-friendly pieces that are ideal for gifting and great for everyday timepieces. This watch feels ever-so-spring-like great for the season ahead.
Best for branded watchesPrices from: $115 / £137.36+Ultra-modern+Sleek design+Monograming
RRP: $155 / £137.36 | The discreet DKNY lettering on the face makes this ideal for anyone that wants to have a designer watch, without broadcasting it. The bold contrast of the black, gold, and crystal accents around the face make for a striking final piece.
DKNY Soho Watch
RRP: $135 / £119.64 | With a logo embellished strap, this watch feels much more typical of what we're used to seeing from the DKNY watch collection. In an attractive slate hue, reminiscent of the New York skyline, this is a covetable timepiece.
DKNY East Side Watch
RRP: $175 / £155.08 | In a bracelet style, this watch with crystal detailing will work well with evening looks and for special occasion glamour.
Best for bracelet watches+Glitzy watches+Great for special occasions+Affordable price points
RRP: $52.80 / £38.95 | With an antique feel, this watch is also a bargain. Fantastic as a gift or for evening, this bejeweled watch is something really special.
Sekonda 40037 Bracelet Watch
RRP: $67.77 / £49.99 | Can't decide between gold and silver? Get both. This mix metal bracelet watch would fit right at home with any of the best jewelry brands and the subtle added sparkle makes this one to buy for evening glam.
Seksy by Sekonda Black/Gold Watch
RRP: $84.05 / £62 | If you simply love sparkle, then this thick strapped, embellished watch could be the perfect watch for you. The diamante detailing on the watch face, along with the thick jeweled strap give this a cuff-like aesthetic.
Best for minimalist watches+Minimalist design+Subtle+Will go with everything
RRP: $115 / £109 | A clean and minimal design, this watch features a navy leather strap with rose gold rim and white watch face. The navy blue is a lovely, lighter hue compared to black leather and metal. A timeless design that you can enjoy for years.
Skagen Signatur Lille Two-Hand Stainless Steel Mesh Watch
RRP: $135 / £129 | Still pared-back, this Skagen watch feels a little more fashion-forward than most of their subtle designs. The steel mesh and rose gold make for a very stylish and sharp combination. The watch is engravable too, making it great for gifting.
Skagen Gitte Two-Hand Silver-Tone Stainless Steel Mesh Watch
RRP: $145 / £139 | The best of both, this watch pairs Skagen's discreet design style with a fashion-forward mesh strap. From work to evening and casual weekend jaunts, this watch will go with everything.Most luxurious watchRRP from : £4,200 (not available online)+Investment pieces+Future heirlooms
RRP: £4,200 (not available online) | The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection, creating a characteristic subtle glow that moves depending on the position of the wrist.
Rolex Yacht Master II
RRP: £20,300 (not available online) | This watch is truly a masterful piece of craftsmanship. The bezel literally acts as the key to the programmable countdown, allowing it to be set and synchronized to the sequence of race start times.
Rolex Day-Date 36
RRP: Price on Application | With a white gold and diamond casing and diamond-set bezel, gem-setters finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. A work of art.